About

I began writing this on what we call “The Day I Met You Day.” On July 5, 2009, I met my lovely wife, Lori, and that moment began more than a love story. It began a partnership rooted in purpose, vision, and faith.

Even before we were married, Lori and I talked about owning a little neighborhood coffee shop. What started as a simple dream grew over the years and eventually became Rodeo Life Coffee™.

This brand is about more than coffee. It is about who we are. Lori and I have built our life and work on three pillars: faith, family, and freedom. These are not just words to us. They shape how we live, lead, and steward every opportunity God places in our hands. Our leadership has also been shaped by a strong military and mission support background through Bizzell Corporation, where excellence, accountability, and integrity were never optional. We carry that same standard into everything we build.

Of course, we care about flavor. But we also care about what stands behind it. We offer specialty single origin, toxin and mold free coffee with bold flavor and Western soul. Our coffee is carefully sourced, thoughtfully roasted, and made to be a cup you are proud to serve, whether at sunrise, on the road, at the arena, ranch, or around the kitchen table.

Rodeo Life® is also home to Rodeo Life Magazine®, a separate offering created to honor the Western way of life through premium storytelling and values led media. Different products, same heartbeat.

Our journey has never been just about building brands. It has always been about serving people. Purpose, integrity, and passion are part of every cup we share.

This is Rodeo Life Coffee, where faith, family, and freedom meet.