About Rodeo Life Coffee

I began writing this on what we call “The Day I Met You Day.” On July 5, 2009, I met my lovely wife, Lori, and that moment didn’t just start a love story, it began a partnership rooted in purpose and vision.

Even before we were married, Lori and I used to talk about owning a little neighborhood coffee shop. What started as a lighthearted dream grew into something deeper over the years, until it finally became real through Rodeo Life Coffee™.

This brand is about more than coffee. It’s about who we are. Together, Lori and I have built our lives and our work on three pillars: faith, family, and freedom. These aren’t catchphrases; they’re the foundation of how we live, lead, and steward every calling God has placed in our hands.

Our leadership is also shaped by a strong military and mission-support background through Bizzell Corporation, where excellence, accountability, and integrity weren’t optional, and we carry that same standard into everything we build.

So yes, we care about flavor. We also care about what’s behind it. We craft toxin- and mold-free coffee. Bold flavor. Western soul. Carefully sourced, thoughtfully roasted, and made to be the kind of cup you’re proud to serve; at sunrise, on the road, at the ranch, or around the kitchen table.

And Rodeo Life® isn’t only coffee. We also publish Rodeo Life Magazine®, a separate offering created to honor the Western way of life through premium storytelling and values-led media. Different products, same heartbeat.

Our journey together isn’t just about building brands; it’s about serving others. Integrity, purpose, and passion are infused into every cup. This is His love—His heartbeat—poured into us, written into our story, and overflowing to others.

This is Rodeo Life Coffee: where faith, family, and freedom meet.